We were commissioned by CreateMe Technologies to produce a film with a series of abstract fabric animations, showcasing the power and potential of the company’s technologies for innovative manufacturing and fabric customizations. The main objective was to find the golden ratio between a brand and an artistic, satisfying and abstract film that allows the viewer to merge within the digital realm. We used digital techniques such as material scanning, fabric simulations and 3D rendering. The idea was to go through the 3D route where we were able to have the full creative freedom to mirror the advanced technologies of the company by reproducing fabrics that resemble the real look and feel with a hyperreal surreal language. Sound Contour Studio