*** WARNING: Sensitive Content*** A film designed to inspire younger generations to get out and vote for representatives who advocate sensible gun control laws in the November ’18 midterms. Written by Kesha, Sage, Chika, Pebe Sebert, and Drew Pearson, the song was created as an artistic response to the mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida. The film is a looping, metaphoric visualization of the predictable events that follow a mass shooting. Using the overly complicated and at times comical mechanics of a Rube Goldberg machine, the story takes place inside a school while a shooting is occurring. After every shooting, there’s outrage, prayers and false promises. Then it happens again. End #TheMostViciousCycle. Vote for candidates who support sensible gun laws and share the video. #VoteForOurLives on 11/6. The film is a looping, metaphoric visualization of the predictable events that follow a mass shooting. Using the overly complicated and comical mechanics of a Rube Goldberg machine, the story takes place inside a school while a shooting is taking place. CREDITS: Agency: McCann NY Creatives: André De Castro & Nick Larson Producer: Gaby Levy Chief Creative Officers: Sean Bryan, Tom Murphy Creative Advisor: Joyce King Thomas Chief Production Officer: Nathy Aviram Global Creative Chairman: Rob Reilly ECDs: Susan Young, Daniela Vojta President, McCann NY: Devika Bulchandani Chief Communications Officer: Jeremy Miller Senior Social Strategist: Jordan Berger Production: Mill+ Director: Ben Smith Executive Producers: Ian Bearce & Christina Thompson Producer: Tia Perkins Production Coordinators: Andrew Hollingsworth & Danika Casas Shoot Supervisro: Kyle Cody Editorial: The Mil Editor: Ryan McKenna Edit Assist: Matthew Campbell VFX Production: The Mill Executive Producer: Christina Thompson Producer: Grace Tober Line Producer: Roshni Kakas Production Coordinator: Umesh Chand Chief Creative Officer: Angus Kneale Creative Director: Ben Smith Shoot Supervisor: Kyle Cody 2D Lead Artists: Kyle Cody, Venuprasath D 3D Lead Artist: Christian Nielsen 2D Artist: Molly Intersimone, Badarinath Chinimilli, Prasanna Bhatt, Rajeshkumar K 3D Artist: Tim Kim, Ryan Federman, Todd Akita, Tighe Rzankowski, Dave Barosin, Weicheih Yu, Sudakshina Sridharan, Vittal Kuntla, Fazal Khan, Giri Prasath S, Raj Kumar M, Sunil MM, Sendil Kumar J Animation: Scott McGinley, Alex Allain, John Wilson Design: Clemens den Exter Motion Graphics: Laura Nash and Wendy Eduarte Asset Supervisor: Anish Mohan Tracking Supervisor: Senthil Murugan Balasundaram Colourist: Mikey Rossiter DP: Elisha Christian Steadicam Op: Grant Culwell Gaffer: Alex Gaynor Key Grip: Eddie Apodaca Prod Designer: Ron Beach Prop Master: Mark White FX Lead: Ron Matthews Audio: Audio Post Production: Sound Lounge Sound Designer: Marshall Grupp Foley: Alchemy Post Sound Audio Mixer: Tom Jucarone Senior Producer, Audio: Becca Falborn Music: Music supervised by Rob Kaplan and Aaron Mercer from Wool & Tusk “Safe” Track: Produced and Engineered by Drew Pearson Mixed by Jon Castelli Engineer for Mix by Ingmar Carlson Mastered by Emily Lazar at The Lodge, NY Assisted by Chris Allgood Written by Kesha, Sage, Chika, Pebe Sebert, and Drew Pearson Chika vocals recorded by Mitch Davis at Pull Music Executive Produced by Lagan Sebert and Hampton Howerton for Vector Management Digital Marketing, Jon Romero for Vector Management. Kesha appears courtesy of Kemosabe Records/RCA Records CLIENT (MFOL): Sarah Chadwick – March For Our Lives project strategist and coordinator Sofie Whitney – March For Our Lives project strategist and coordinator Ryan Deitsch- March For Our Lives Content Creator Jackie Corin- National Outreach Director Matt Deitsch- Chief Strategist