The song is like a letter from home. I wanted to translate the song into a powerful video around homecoming and the feeling of home – that goes beyond blood relations and extends to friendships and community. I envisioned poetic images like memories that are not tied to a specific time or place, rather focus on the feeling. Images that are stripped down to the core of human emotions. Oumou Sangare is a powerful feminist and has used her platform to speak out about women’s rights for decades. The concept for the video was to create different vignettes with strong female characters and juxtapose them creating a unique visual canon about home from a female perspective. Shot in a 4:3 format the scenes appear like paintings or windows into women’s lives, loosely connected by the same feeling of bittersweet love, joy and pride. Director: Justyna Obasi Prod Company: Love Song Films Executive Producer: Kelly Bayett Creative Production: Arinzechukwu Patrick, Random Photo Journal Service Production: Yaw Amponsah Apenteng, Sun Up To Sun Down Africa Label: BMG UK Producer: John Moule Cinematographer: Cezary Zacharewicz, Iconic Talent Agency 1st AD: Edwin Amartey 2nd AD: Andy Madjitey Stylist: Ekow Barnes, Emmanuel Affedize Hair & Make-Up: Hamid Vijay @theafroface Art Dept: Tony Prince Tomety Casting: Clement Sam Editor: Matthias Graatz, S EC Studio Colourist: Joseph Bicknell, Company 3 Cast: Joyce Everest Rita Florence Ziwi, Gift Model Management Getrude Adjar, Gift Model Management Elsa Aririeri Screen Goddess Nutifafa Emma Forson Cassie And many more… Unfortunately I did not get every woman’s name or handle, but if you are trying to get in contact with someone you see in the video, please message me and I will find out. Also write me if you see yourself, your friend or co cast and I will credit you/them.
(Source: https://player.vimeo.com/)