On Running brought us onboard to create a campaign film titled ‘Game On’ for the launch of the new Cloudgo shoes. Cloudgo has On Running’s unique CloudTec cushioning combined with a tailored Speedboard to give the wearer an outstanding comfort and inspiring energy return, every single step. We sought to create more than just another sportswear film and looked at creating something that extends into the real world using augmented reality and gaming experiences. The Cloudgo world switches off gravity, transforms, stretches, multiplies, deforms and reinvents the world around the wearer the further they go. FULL CREDITS Client: On Running Agency: Studio Voile Campaign Lead: Peter Jaray Creative Lead: Adam Bracegirdle, Régis Tosetti Art Director: Patrick Wylde Mafham, Michael Giesbrecht Jessica Do Amparo EP: Lina Baumann Production Manager: Branimi Macukic Production Company: Builders Club Director: Jonas Hegi Executive Producer: Sophie Gunn Producer: Erinn Fitzgerald Production Manager: Ross Campbell DOP: Jordan Buck Production Designer: Agusti Figueras Stylist: Monica Zafra Running coach: Philippe Bandi Service Production Company: Vagabond Films Producer: Gabriel Carratu Storyboard Artist: Anthony Z Studio Graphic Designer: Lion Sauterleute BC Post Producer: Helen Randall EDIT: Okay Studio Editor: Nikolaj Belzer Assistant Editor: Michelle Koops Edit Producer: Holly Tidwell GRADE: Okay Studio Colourist: Ruth Wardell Colour Assist: Fraser Twitchett Colour Producer: Holly Tidwell ADDITIONAL POST-PRODUCTION: Okay Studio Head of Post: Bevis Jones VFX Artist: Faris Hallaq EP: Josh Sanders Post Producer: Holly Tidwell & Carla Thomas STILLS RETOUCH: Digital Light Producer: Christian Archer MUSIC COMPOSITION & SOUND DESIGN: James Kelly