’A New Hope’ is a challenging metaphor for everyone affected by the tech age that still considers some developments today as normal in our culture, traditions and society. We are not programmed well enough to foresee what the exponential technology can do to our society. How much are we going to pay for all bad decisions that we are making today? ‘A New Hope’ digs deep into our worst nightmares and what could happen if we loose control over those exponential tech advances. This video depicts how popularity mixed with power can easily transform our society into unpleasant and dangerous place. We have a high hope that our collective consciousness will drive us to a much brighter, safer, happier, inclusive and prosperous place. Credits: Directed by Loop Creative Directors: Alex Mikhaylov, Max Chelyadnikov Art Director: Alex Mikhaylov CG Supervisor: Max Chelyadnikov Concept Artists: Daniel Hahn, Dmitriy Rabochiy, Evgeniy Kashin, Evgeny Park, Heavy Unit, Daniel Solovev, Dmitry Tsmokh, Maxim Romantsov Modelling, Texturing Artists: E.D. Satan, Dmitriy Paukov, Valentine Sorokin, Roman Senko, Filipp Gorbachev, Pavel Burylov, Valerii Sendetskyi Animators: Dmitriy Paukov, Sergey Nezhentsev, Artemy Perevertin Rendering Artists: Max Chelyadnikov, Filipp Gorbachev 2D Artists: Denis Khramov, Eugene Pylinsky Compositing: Max Chelyadnikov Soundtrack: Zelig Sound